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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... NIEBOER - BETFAIR Four years into his role, and with a series of impressive sponsorship deals ... another bumper year. Last August, he was responsible for rolling out Betfair's biggest campaign to date ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Betfair appoints BLAC to £2.5m marketing account

By by Staff, 07 July 05, 12:00

LONDON - Betfair, the online betting exchange, has hired integrated agency BLAC to handle its £2.5m ... The agency's task will be to raise Betfair's profile beyond its core horseracing focus and into football, golf and other sports via sponsorship, viral marketing and below-the-line activity. Betfair ... to attract customers. All marketing will use the strapline "Live's unfair, but you can betfair", devised ...

Betfair appoints BLAC to account

06 July 05, 03:00

Betfair, the online betting exchange, has hired integrated agency BLAC to handle its £2.5m ... The agency's task will be to raise Betfair's profile beyond its core horseracing focus and into football, golf and other sports via sponsorship, viral marketing and below-the-line activity. Betfair ... to attract customers. All marketing will use the strapline 'Life's unfair, but you can betfair', devised ...

Fulham seals £2m Pipex sponsorship agreement

By Drew Barrand, 20 April 05, 12:35

. Pipex is Fulham's fourth shirt sponsor since 2001, following Pizza Hut, Betfair and Dabs.com. The club ...

Fulham seals £2m Pipex sponsorship agreement

By by Drew Barrand, 20 April 05, 12:00

. Pipex is Fulham's fourth shirt sponsor since 2001, following Pizza Hut, Betfair and Dabs.com. The club ...

Betfair signs as C4 Test sponsor

13 April 05, 09:23

Betfair has agreed its first broadcast sponsorship with a £700,000 deal to sponsor this summer ... . Along with live coverage, Betfair branding will appear on live coverage and evening highlights, as well as the weekly The Cricket Show and channel4.com/cricket. Interaction Media negotiated the deal for Betfair. Betfair allows punters to bet at prices they set themselves, rather than the price dictated by a bookmaker. ...

Betfair signs up as Channel 4 Test Cricket sponsor

By by Staff, 13 April 05, 12:00

LONDON - Betfair has agreed its first broadcast sponsorship with a £700,000 deal to sponsor ... with live coverage, Betfair branding will appear on live coverage and evening highlights, as well ... for Betfair. Betfair allows punters to bet at prices they set themselves, rather than the price dictated ...

Betfair to take legal action against rival

By Mark Sweney, 31 March 05, 10:31

Betfair, the online betting exchange, is considering taking legal action against rival Spreadfair. ... Betfair is claiming that the similarity of Spreadfair's name is confusing for consumers who may ... , but is understood to be keen to drop the Cantor moniker. Betfair, which launched in 2000, has been a runaway ... in 2003. Betfair is preparing for flotation, which is expected to be later this year. It will place a ...

Betfair set for legal action against rival Spreadfair

By by Mark Sweney, 31 March 05, 12:00

LONDON - Betfair, the online betting exchange, is considering taking legal action against rival ... Betfair is claiming that the similarity of Spreadfair's name is confusing for consumers who may ... , but is understood to be keen to drop the Cantor moniker. Betfair, which launched in 2000, has been a runaway ... in 2003. Betfair is preparing for flotation, which is expected to be later this year. It will place a ...