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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... NIEBOER - BETFAIR Four years into his role, and with a series of impressive sponsorship deals ... another bumper year. Last August, he was responsible for rolling out Betfair's biggest campaign to date ...

My-wardrobe.com plans heavyweight marketing drive

By Joe Thomas, 14 July 10, 08:45

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Taking a punt on digital

By Chris Ellery, 09 March 10, 12:01

Albion, which works with Betfair, insists that William Hill is 'not a go-to brand for new betting ... to change. Goodman points to the 'Betfair Front Room', which uses Twitter and blog functions to help build a ...

Betfair gambling site in £20m attempt to widen appeal

By Ben Carter,, 17 March 04, 02:30

LONDON - Betfair, the online betting exchange that has come under fire for enabling gamblers to bet ... to come first, in a specific place, or to lose the race. Betfair is expanding into a wider range ... activity will include an overhauled logo and company slogan, "Sharp Minds Betfair", which will be unveiled at the Cheltenham Festival this week. It has been devised by Branded. Ian Winton, Betfair's newly appointed ...