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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... NIEBOER - BETFAIR Four years into his role, and with a series of impressive sponsorship deals ... another bumper year. Last August, he was responsible for rolling out Betfair's biggest campaign to date ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Betfair ignites rivalry between Manchester United and City fans

By Joe Thomas, 07 April 10, 08:55

LONDON - Betfair, the betting community, is offering Manchester United and Manchester City fans ... United fans until 10 April. Matthew Booth, head of UK marketing at Betfair, said: "City versus United ...

Betfair signs up Sky Sports football pundit Andy Gray

By Joe Thomas, 15 January 10, 09:55

LONDON - Betfair, the fan v fan betting brand, has signed football pundit Andy Gray, as its brand ... tips on forthcoming fixtures and will host monthly vodcasts on www.betfairfootball.com . Betfair's head of UK marketing, Matt Booth, said: "Betfair is all about fans betting against each other, so ... ." In October Betfair launched an unscripted ad campaign featuring football fans, discussing the national game ...

Betfair tests social media to promote new game

By Fiona Ramsay, 06 January 09, 12:45

LONDON - Online betting business Betfair UK is to launch a new social media campaign next month ... The campaign will launch in February 2009 and has been developed by digital agency Bendalls Group. The campaign will test social media as a customer acquisition tool as well as a marketing mechanic to generate conversations, referrals and brand awareness for BetFair. The campaign will include online consumer relations ...