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My Media Week: Henry Daglish

By Mike Fletcher, 09 May 12, 03:44

but brilliant ideas, such as Betfair's Manchester 'Trash Your Tevez Shirt' campaign. I'm still surprised that so ...

Sport: Betfair scores with Man U web Q&A

By John Owens, 26 April 12, 08:00

Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official ... Campaign: Betfair presents Manchester United live Client: Betfair PR team: Synergy ... with United fans and the global football community To highlight Betfair's link with the club To increase Betfair's 33,227 'likes' on Facebook by 15 per cent To create content that could be used ...

Ex-FHM editor Needham leads football betting mag launch

By Staff, 25 April 12, 09:40

. Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index ...

Personal asset lender Borro calls in Three_D for small business drive

By Sara Luker, 20 April 12, 09:34

agency. Tim Levene's Augmentum Capital backs Borro, as well as online gambling firm Betfair ...

Betfair 'big match' by Synergy

10 April 12, 09:19

Betfair has released a online short film by Synergy that aims to capture the essence of 1970s

School Reports 2012: Karmarama

02 April 12, 12:00

's advertising business, Gaymers, Onken and the digital business for Betfair. The agency only lost one client ... our most innovative work including digital firsts for Betfair, La Senza and Bombardier. We were ...

School Reports 2012: Albion

02 April 12, 12:00

saying goodbye to Betfair, Airmiles and Cafedirect, all of which put their business up for review during ...

Arena gets creative with management revamp

By Alasdair Reid, 29 March 12, 08:00

. In June last year, it won Eurostar from Vizeum, and, this year, it has picked up Betfair and Estrella Damm ...

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle ... that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes, Bet 365 and Paddy Power. Peter Marcus, Betfair's UK managing director, said: "This is a simple ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy ... marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ... is the exact impact of this activity on our customers." With this in mind Betfair is currently investing ...