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Retail choice: Bershka, Oxford Street

By Natasha Coverdale, senior designer, Love Branding, 14 December 05, 12:00

giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display ... Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper. Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand ... to the ticketing and product finishing, all creating a sense that this is a brand that listens, understands ...

Retail news: Retail choice - Diesel, Covent Garden

By Douglas James, Creative director, Love Branding, 27 October 04, 12:00

brand. Diesel first caused a stir in Covent Garden when it opened the quirky store in 1996. Eight ...

Retail choice: Next, Oxford Circus

By Douglas James, Creative director, Love Branding, 28 June 06, 12:00

Next at Oxford Circus has had a refit - and it is definitely evolution, rather than revolution. The new fascia creates a brand texture based on the 'X' in an attempt to inject some life into this fading high-street giant. The texture is used in dark blue on the light boxes, on top of a blue background ...

Retail choice: mk, Nuneaton

By Doug James, Creative director, Love Branding, 19 April 06, 12:00

there with its competitors New Look, Primark and Select. But if a brand is going to emulate, it has to do ...

Retail News: Retail choice: Office, Oxford Street

By Doug James Creative director Love Branding, 25 January 06, 12:00

Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.

Branding: Design choice - BBC Two

By Ian Humphrey, Head of on-screen design, Turquoise Branding, 28 February 07, 12:00

When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set

Branding News: Design choice - My T

By Edwina Campbell, Marketing and business development director, G2 Branding & Design, 18 October 06, 12:00

Cor blimey, I fancy a cuppa ... but oh, the shame of walking back from the kitchen without having offered colleagues a little something. You might get lucky, but more often than not the whole studio i...

Branding rules

By JULIAN LEE, 31 July 97, 12:00

Strong branding has become the most important factor in marketing financial services, according ... Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage ...

Baby branding

By KEN GOFTON, 11 September 97, 12:00

to position its Mulipa baby foods range as a premium brand. ... Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...

Baxters branding

By LISA CAMPBELL, 12 November 98, 12:00

Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, th...