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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of the brand s former glory in a marketplace it can no longer dominate. Consumers are the savviest they ve ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... by further defining the brand as a distinct and refreshing alternative. It is a clear statement of intent ... everything it is, and then invites them to get involved". As part of this activity, the brand has also ... together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... '. For a more neutral perspective on the brand's progress and the environment it is operating in, we talked ... accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded ... brand for such a basic product? Thinking about it though wasn t this once true for something like ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars. ... or the A4 could have done just as well - but it's clear that this is doing a job for the brand, not just the A5. Audi certainly has come a long way, but the heartbeat of what drives the brand remains ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...