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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded ... YouTube clip of its latest TV ad in its permanent tweet. Its branded banner includes its "10% cheaper or we will give you your money back" price guarantee. Cadbury's is using its brand page to promote ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years ... who may not have considered it before. The campaign comes ahead of the brand's new marketing ... in February. She replaces Lorraine Pringle, who left last year to join luxury fashion brand Radley ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

and Index Ventures. The brand has ambitious plans to roll out its offering across Europe and take on the marketing muscle of rival brands such as the hugely successful ASOS. ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

Clarks, the heritage shoe brand, is launching a range of catwalk inspired footwear in a bid ... . It is hoping to attract new shoppers to the brand with its spring summer 2012 range, which will draw heavily ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting the audience to reconsider the brand. He said: "We have a different barrier when it comes to reaching men ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

The retailer's director of brand communications Claire Harrison-Church said the change reflects ... on the quality of products." The shift in brand proposition is the result of an 18-month review and overlaps with the end of the partnership between the supermarket and long-term brand ambassador Jamie Oliver ...

Top retail brands throw open Westfield Stratford City stores

By Matthew Chapman, 13 September 11, 09:10

, major high-street retail brands are looking to reinvent themselves in the minds of consumers, who ... new in-store navigation scheme and a unique look and feel for all sub-brands. It is also being cast ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

looks to transform itself into a broader entertainment brand and revamp its stores with a new trial ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

audiences are fickle and while there is a lot of brand awareness in the category, due to the high TV spends, the main four brands struggle to retain online audiences once an ad campaign has finished ... is how do you get people to convert to your brand." "That is exactly our thinking and the way we ...

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

, Kao Brands John Frieda ...

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

Brands such as Morrisons and British Airways will learn this afternoon whether their support ... brands have put themselves in a position to grab some of that potential spend by backing the bid ... and advertising industry, and that global brands would invest more in airtime, print and online advertising ...