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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ... The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... will wear its brands at this year's French Open tennis championships. Sergio Tacchini was unavailable ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

industry, according to Frank van der Post, managing director of brand and customer experience at BA. ... to build a engagement platform. It is very important these days for brands to engage with their customers ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

collaborative relationship" with Facebook. Ford has the advantage of having a single global brand, while General Motors is a corporate brand with a portfolio of US and European brands. The GM page has 378,392 fans while its Chevrolet brand has 1,215,042 likes. According to an industry source who works closely ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

tickets to the Olympics to join in and allow the brand to "give something back". As well as promoting the brand through the activity, it will be marketing all of its consumer products, including BT Infinity ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

out the long-awaited advertising opportunities on the platform, discusses how brands have responded. ... The company now employs 30 staff in the UK and claims that over 140 brands have done deals ... offer brands, which other platforms don t? The value brands are seeing on Twitter is that it allows ... . Twitter allows brands to be involved in a real-time conversation. There are plenty of broadcast mediums ...