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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship ... In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique ... to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video ... The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... the main sponsor of an exclusive music release, claiming the deal will give the brand "access to the 12 ... they can access new content and a new branded game. Vimto will also renew its partnership with online ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

, to give the water brand "relevance to all occasions". It follows on from experiential activity earlier ... by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections ... Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a ... ' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ... made it a "special place, demanding special care". "If brands are not to be resented in this highly ... and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...