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KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

, to drive the brand's digital engagement.

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering ... additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ... consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

management team at the wine merchant, and he is tasked with increasing brand awareness and affinity, purchase consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

how the two sides can jointly control the tide, including the advent of brand 'data stores'. ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... "eating plans" that exist among their brand franchises, brand managers and chief marketing officers have a ... that brands need to search the data they have for clear and relevant insights. Meanwhile, Stephanie Maurel ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with FMCG and retail brands cementing their position among the top spenders. ... Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... , which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ... , with brands investing more in social-media and video display marketing. Social media display itself was up ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues ... somebody loves, and creating a meaningful interpretation of that. I would argue that, for a brand, using ... that can make brands stand out. ...