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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform ... -from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... by further defining the brand as a distinct and refreshing alternative. It is a clear statement of intent ... everything it is, and then invites them to get involved". As part of this activity, the brand has also ... together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

" situation. "If brands sign athletes and provide them with income it will be looked on badly ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part ... A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse ... 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ... the opportunity to win 1,000 Nectar points daily. The new brand character will be integrated across Nectar ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

. Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... also recently sponsored a six-part, branded-content series called 'Hidden Talent' , which is currently ...