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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

time and respect for the people and the brands, but there comes a point where you know the time ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief ... are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ... corporate brand being used in conjunction with its latest strategic initiatives. Following Ashmore ... remit to enhance its digital offering; David Parslow is group head of brand development. Ashmore has ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment ... , which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

of commercial strategy for Vodafone Group and executive vice-president of brand and consumer marketing ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

while playing a stronger role in brand awareness . Gonzales will step up to the head of marketing role ... as a brand manager at Travelodge and easyJet. Meliveo will take up the role of marketing director of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...

Chinese firm acquires majority stake in Weetabix

By John Reynolds, 03 May 12, 04:50

acquired the Weetabix sister brands, Alpen and Ready Brek. The Northamptonshire-based company was family ... -selling cereal brand in the UK. In 2011, it registered sales of 135.1m, up 10.2% on the year, ahead ... to continue our journey with the Weetabix brand, which has been an enormously successful investment, as we ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli ... targeting women would present a "big opportunity" for the brand. Deli Box is sold in six variants four ...

Muller hires Inpong to replace Rolston as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 23 April 12, 09:30

Muller Dairy has appointed Michael Inpong as its marketing director to lead the brand's £30m ... October . Rolston led the relaunch of Muller's UK brand positioning with a major 20m campaign, which ... will be responsible for leading the strategic development of Muller Dairy's chilled yoghurt and pot dessert brand ...