Search Results for: Branding

Search headlines only Include Brand Republic articles

Results 1 - 10 of 355 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

brand has featured on the Tottenham Hotspur match shirt for the 2011-2012 Barclays Premier League season ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year. The retailer has ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of the brand s former glory in a marketplace it can no longer dominate. Consumers are the savviest they ve ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

. At William Hill he is responsible for development and control of the brand across all channels and is a ... , travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... , including the 'Live Well for Less' brand positioning and Brand Match price promise. Justin King, chief ... with what today's savvy shoppers want. Brand Match, combined with our use of coupon-at-till, has improved ... through Nectar". King added that Brand Match had resulted in an increase in the percentage of customers ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

to promotions and stockpile their favourite brands when they are on discounts. Bathing. Despite being one ... s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ... . William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded ... brand for such a basic product? Thinking about it though wasn t this once true for something like ...