Search Results for: Branding

Search headlines only Include Brand Republic articles

Results 1 - 10 of 10540 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

Starbucks is the most prominent, followed by Costa

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

The role of the brand manager has changed beyond recognition; today's practitioners are more akin ... times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... , as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... m of this came from outside the US. To grow brand awareness internationally, Under Armour ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... ? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ... . If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... , sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

, to give the water brand "relevance to all occasions". It follows on from experiential activity earlier ... by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...