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John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which ... , as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ... brands by using John Lewis furniture and Kuoni fittings. Kuoni's concessions will be located ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a ... ' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ... made it a "special place, demanding special care". "If brands are not to be resented in this highly ... and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ... Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

Admiral is the most prominent, followed by Aviva

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... , most investors will not fundamentally want to change a brand's essence or positioning, but will look ... to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... . BRAND VIEW - Sue Swanborough, HR director, General Mills UK Ireland - What processes does General ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

industry, according to Frank van der Post, managing director of brand and customer experience at BA. ... to build a engagement platform. It is very important these days for brands to engage with their customers ...

Clinton-owned Birthdays brand to disappear from high street

By Matthew Chapman, 17 May 12, 09:55

Administrator Zolfo Cooper has announced all stores branded as Birthdays will close on top of approximately 200 Clinton Cards branded stores. Nearly 3,000 full-time and part-time staff will lose their jobs as a result of the closures. The store closures are being blamed on the burden placed ...