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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship ... In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections ... Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

to promotions and stockpile their favourite brands when they are on discounts. Bathing. Despite being one ... s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ... . William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...