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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... , sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

Admiral is the most prominent, followed by Aviva

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment ... , which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

. Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... also recently sponsored a six-part, branded-content series called 'Hidden Talent' , which is currently ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

mobile and online checkout button, which brands can use on their e-commerce websites. Several ... to provide a single platform for new payment technology. The brand is also encouraging the developer ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new possibilities". You can t have that kind of brand strategy without the propositions that underpin it but also ... with three things already... The Little Boxes brand ad that sets out the philosophy. The launch ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...