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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

influence marketing helped it tap into conversations, while rewarding people for interacting with the brand ... among the first brands to use the PeerPerks platform when it launched in February. Reebok has also ... value to the brand. Follow Sarah Shearman on Twitter @Shearmans ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

while playing a stronger role in brand awareness . Gonzales will step up to the head of marketing role ... as a brand manager at Travelodge and easyJet. Meliveo will take up the role of marketing director of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

brands' respective popularity. The score is derived by averaging the noise around a brand (reach ... is validated by Yomego's expert team. The Yomego SMR Index helps brands to benchmark their popularity ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating ... of the pepper sauce brand. A red, white and blue box, featuring diamond artwork, will house the bottle ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars. ... or the A4 could have done just as well - but it's clear that this is doing a job for the brand, not just the A5. Audi certainly has come a long way, but the heartbeat of what drives the brand remains ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...