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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

Starbucks is the most prominent, followed by Costa

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

" situation. "If brands sign athletes and provide them with income it will be looked on badly ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Brands targeting young people should avoid the 'cool' trap and focus on trust ... products. Brand View: Zoe Howorth, Coca-Cola Expert View: Callum McGeoch Today's teens have ... pulled the ladder up (behind them),' he says. 'When it comes to brands talking to them, they can smell a ... to the top of the charts' by inviting them to upload videos of themselves. Brand ambassadors ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

of the extra shot to be offset by increased latte sales. Starbucks is one of those brands that provokes ... 'coffee' from its branding last year. In November 2011, Starbucks entered the premium juice sector with the $30m acquisition of Californian juice-maker Evolution Fresh, opening the first branded store in the US ...