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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand ... -up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

for compliance fast approaching the ICO has been helping brands take steps towards developing their websites ... s Audit Bureau of Circulations (ABC) Interactive event, Evans said the ICO now expected action from brands ... permission from users before they can do this. Evans acknowledged that brands would not be "overly excited ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

packaging on children, calling for all branding to be removed from packs. ... branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley.

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

's Old Street last September. The mayor, writing for Brand Republic yesterday (25 April), said: "I ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

an asymmetrical repertoire in which commercial and not-for-profit brands compete. Donating millions Like all ... , 'any charity that doesn't invest in its identity or its brand is doomed to failure'. Macmillan ... the cream of British design talent for brand identity makeovers. - Almost one-fifth of all UK direct mail ...

Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

to speculation that the mobile brand will be dropped by parent company Everything Everywhere. ... . Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue prospectus proposing a substitution for one or both of the existing brands . RockCorps, which launched ...