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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship ... In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

organisations, but can it finally build the brand in the UK this year? ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ... The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... will wear its brands at this year's French Open tennis championships. Sergio Tacchini was unavailable ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... m of this came from outside the US. To grow brand awareness internationally, Under Armour ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand ... ' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sci-fi series was endorsing TiVo. Gilbert also indicated he was very happy with the brand's first ...