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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...

HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

brand has featured on the Tottenham Hotspur match shirt for the 2011-2012 Barclays Premier League season ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ... , efficiency and the [film focused] branding strategy". Speculation that Everything Everywhere, the UK joint ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... experience,' he adds. At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ... . BRAND VIEW - Sue Swanborough, HR director, General Mills UK Ireland - What processes does General ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...