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Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand ... ' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sci-fi series was endorsing TiVo. Gilbert also indicated he was very happy with the brand's first ...

We'll Call You - E.ON

23 May 12, 12:00

With the recent weather suggesting we now live in a land of perpetual winter, the energy brand

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ... , efficiency and the [film focused] branding strategy". Speculation that Everything Everywhere, the UK joint ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

O2 has invited customers to put forwards brands it should add to its Priority Moments offers line ... delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ... from more than 300 brands across the UK, providing a total saving of over 7.5m. Sally Cowdry, O2 ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...