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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... , sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

British Airways has promoted Hamish McVey from brand and design manager to head of brands ... of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

The Kuoni outlets will offer the full range of holidays available form the brand, which ... , as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ... brands by using John Lewis furniture and Kuoni fittings. Kuoni's concessions will be located ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ... Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

industry, according to Frank van der Post, managing director of brand and customer experience at BA. ... to build a engagement platform. It is very important these days for brands to engage with their customers ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... '. For a more neutral perspective on the brand's progress and the environment it is operating in, we talked ... accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...