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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador ... The campaign was due to place the Manchester United football player's image on thousands of bottles and cans of Coke Zero, the brand's no-sugar variant. Coca-Cola today confirmed the promotion ... -Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Under the plans, the Heineken UK-owned lager brand will commission the production of one ... the brand plans to recommission. She said the drive would give the brand credibility among its target ... brand has also unveiled its first comprehensive redesign since its UK launch in 1976. The fresh look ...

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding ... with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...

Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

to get brands to fund the anti-obesity campaign Change4Life. ... brands should make financial contributions to the Change4Life campaign and he dangled the carrot for a ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline ... of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity ... moved to the parent group in an effort to make the brand, which also owns Tune Hotels and finance brand ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of the brand." ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Twitter and Facebook. More than 24,000 brands, including CNN, Coca-Cola, IBM and UPS, have used ...

Peter Russell joins TBCH as head of data

By Jacob Mathias, 15 July 10, 11:00

Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank. His clients at TBCH will include 3 Mobile, De Vere and Royal Mail. Russell said: "It is an exciting time to join TBCH. The role provides the challenge ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

one of Nickelodeon s strongest brands and having the broadest appeal, was the ideal starting point ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget. ... Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...