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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

Krispies Squares brand. ... the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...

Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...

West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship ... In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

about taking The Sun brand where our customers are". The football tournament, in which England ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

organisations, but can it finally build the brand in the UK this year? ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including ... unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...