Search Results for: CRM
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Lufthansa introduces Berlin routes
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
Industry view: Does M&S's new value food range hit the spot?
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
L'Oréal hires former BK marketer Power
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Honda UK chief Martin Moll on boosting lacklustre sales
with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...
Taming the data deluge
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Industry verdict: Facebook's new ad platform explained and reviewed
creative with their posts. Brands can send private messages to users, which could be useful for CRM ...
Historic Twitter data opens to brands
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
Marmite aims to spread love with Facebook e-cards
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
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