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Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...

M&S targets 16-34 crowd with X Factor tie up

By Daniel Farey-Jones, 19 August 11, 04:25

While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...

Apple 'headed for tablet monopoly', claims software chief

By Nicola Clark, 13 July 11, 09:25

sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...

Customer publishing leagues: The rise of branded content

By Kim Benjamin, 16 June 11, 01:00

to the changing priorities of brands.' Sandra Grasso Head of marketing communication and CRM, Maserati ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Social media: the ownership battle between marketing, PR and customer relations

By Andrew McCormick, 24 March 11, 08:00

-president, head of digital marketing and CRM, is the company's former UK and Ireland marketing director as well as its one-time global head of music marketing. Now responsible for Sony Ericsson's CRM and digital ... it just as a CRM challenge is a huge mistake the fact it all happens in public means PR needs to lead ...

Very.co.uk bids to interest young mothers

By Daniel Farey-Jones, 05 October 10, 09:05

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

Eurostar targets business travellers with ad push

By Alex Brownsell, 01 September 10, 11:35

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

Kelkoo hires Simpson as it launches brand review

By Jennifer Whitehead, 31 August 10, 10:45

Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition. He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has ...