Search Results for: CRM
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Taming the data deluge
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Historic Twitter data opens to brands
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
Marmite aims to spread love with Facebook e-cards
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Social brands: Unilever shifts focus from social media to word of mouth
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Clarins goes for direct sales with digital rollout
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Why should brands worry about Europe's data protection proposals?
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Masterclass: Branded content
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
L'Oreal unveils £20m online CRM campaign
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
RBS Group plans social media forum initiative for banking brands
' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its
Industry view: What does Google+ offer brands?
Google+ pages an edge. Although not a feature, the potential for social CRM linking Gmail ...
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