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Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

-performing CRM activity to date. The agency has also experienced what it refers to as a 'creative turning ...

Sony UK hires Cake to add focus to social media offering

By Matthew Chapman, 11 October 11, 09:01

disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

will enable it to tap into Digitas' digital and CRM expertise. Online growth Similarly, marketers ... CRM. The medium is proving a source of robust data, enabling agencies to offer the consumer something ...

Haygarth wins Heinz digital brief

By Sara Kimberley, 03 June 10, 02:45

Haygarth already holds Heinz's CRM business, having been appointed to the account last year. Heinz aims to become one of the leading branded baby clubs in the UK and mothers' favourite source of infant feeding and nutritional information and advice. Haygarth has already started work on a new ...

Diageo streamlines ad strategy

By Joe Thomas, 02 June 10, 09:11

The firm, which owns the Smirnoff, Baileys and Guinness brands, is reviewing direct mail, digital and CRM activity. The direct and digital agencies that are understood to be affected include Tullo Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...

Philips follows sexy toys with hair removal

By Joe Thomas, 22 April 10, 08:50

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

, which has enabled it to offer advertisers not just strategic advice on loyalty, CRM, research and data ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... . This will be completely integrated, work-powered and enabled by strong digital and CRM skills. The best will get better ...

TUI to consolidate CRM accounts across travel brands

By Alex Brownsell, 14 January 09, 08:45

TUI is shortlisting agencies for the combined CRM account for its Thomson Holidays and Portland Direct brands. WDMP, the incumbent on the Thomson CRM account, and McCann Erickson, the incumbent ... . A decision is expected in March. Jeremy Gidley, general manager of CRM at TUI Travel, said ...

SMA hands direct account to Partners Andrews Aldridge

By Joe Thomas, 01 October 08, 04:45

The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...