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Thomson targets gains with early £5m ad campaign

By Loulla-Mae Eleftheriou-Smith, 18 October 11, 11:30

is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...

Bookatable.com rolls out first TV campaign

By Sarah Shearman, 10 June 11, 09:30

for the campaign. To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO ...

Mazda unveils first brand-led marketing campaign

By Alex Brownsell, 07 March 11, 09:30

was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...

Very.co.uk bids to interest young mothers

By Daniel Farey-Jones, 05 October 10, 09:05

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

Eurostar targets business travellers with ad push

By Alex Brownsell, 01 September 10, 11:35

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

French Connection activates online customer reviews

By Sara Kimberley, 02 August 10, 03:06

and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...

Diageo streamlines ad strategy

By Joe Thomas, 02 June 10, 09:11

The firm, which owns the Smirnoff, Baileys and Guinness brands, is reviewing direct mail, digital and CRM activity. The direct and digital agencies that are understood to be affected include Tullo Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...

Philips follows sexy toys with hair removal

By Joe Thomas, 22 April 10, 08:50

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

New Jamie Oliver homewares line backed by direct campaign

By Joe Thomas, 04 November 08, 08:00

The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. The first phase of launch activity will include an email and banner campaign. Products will be available to purchase from this week. The collection is positioned ...

SMA hands direct account to Partners Andrews Aldridge

By Joe Thomas, 01 October 08, 04:45

The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...