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L'Oréal hires former BK marketer Power

Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...

Sony Ericsson hires TMW to lead global direct push

The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...

Eurostar targets business travellers with ad push

The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...

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