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Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

mergers have taken place in the data and digital space. CRM agency Publicis Dialog merged with direct ... of data,' says Simon McEvoy, head of planning at CRM, direct and digital agency Tangent Snowball. He ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Sony Ericsson sales down but impact of new products not yet felt

By Ed Owen, 19 April 11, 10:25

in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

will enable it to tap into Digitas' digital and CRM expertise. Online growth Similarly, marketers ... CRM. The medium is proving a source of robust data, enabling agencies to offer the consumer something ...

B&Q owner expects a jump in full-year profits

By Ed Owen, 17 February 11, 11:00

is positioning itself to appeal to a broader consumer crowd with a search for an agency to handle its CRM ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

, which has enabled it to offer advertisers not just strategic advice on loyalty, CRM, research and data ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... . This will be completely integrated, work-powered and enabled by strong digital and CRM skills. The best will get better ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

By Noelle McElhatton, 31 March 09, 08:30

-plays understand how to use customer data. 'A lot of clients tell us "my digital agency doesn't understand CRM ... and manage the brand's CRM activity. This pattern is repeated in SP-heritage agencies. 'We're looking ... year, travel brand First Choice awarded the agency its offline and online CRM work. The blurring ...