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TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift ... sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

L'Oreal unveils £20m online CRM campaign

By Sarah Shearman, 07 December 11, 01:45

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

National Express shifts focus to CRM

By Loulla-Mae Eleftheriou-Smith, 15 September 11, 12:01

and value of its CRM programme, National Express Offers. ... The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...

Facebook urges brands to adopt social CRM

By Nicola Clark, 13 July 11, 11:30

Facebook is putting social CRM and the trust that consumers put in their friendship networks ... companies integrate with Facebook. "Social CRM is the ultimate opportunity for marketing and IT to come ...

Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM

By Alan Mitchell, 20 April 11, 12:00

relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

By Ed Owen, 10 February 11, 09:00

relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...

PROMOTIONAL FEATURE: Why CRM holds the key to unlocking customer value

By David Beard, 12 July 10, 04:47

CRM is helping many businesses move out of recession, and it's evolving with the times too, says ... are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...

Grant's whisky appoints digital/CRM projects to Gyro:HSR

By Joe Thomas, 01 December 09, 08:30

:HSR to handle several digital and CRM projects. ... on the account on a project basis. William Grant Sons is also looking to overhaul the CRM strategy across its ... each brand's needs'. Earlier this year, Glenfiddich rolled out a global CRM programme entitled ... Jerry brand. The agency has been tasked with managing its CRM, digital and experiential activity ...