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Infiniti car marque launches TV and social media drive

By Oliver Luft, 01 September 11, 03:30

will act as the brand s digital and social CRM agency, while OMD International will be responsible ...

Andrew Walmsley on Digital: Square set to ride the cloud

By Andrew Walmsley, 24 August 11, 12:00

to keep tabs on their favourite places. So Square is, potentially, also a CRM tool. More significantly ...

Barclaycard hires Ben Padley as first digital chief

By Sarah Shearman, 23 August 11, 08:30

Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...

M&S targets 16-34 crowd with X Factor tie up

By Daniel Farey-Jones, 19 August 11, 04:25

While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...

Bonusprint returns to TV after 25-year hiatus

By Daniel Farey-Jones, 15 August 11, 12:00

The ad drives people to the Bonusprint website and will be backed up by PR and CRM activity. It will feature the new strapline "Printing your smiles since 1979" and features a sequence of real photos tracing a couple from the 1970s. The photos illustrate milestones in the couple's lives and the final ...

L'Oréal eyes loyalty in latest Body Shop re-positioning

By Sarah Shearman, 02 August 11, 08:30

, an international CRM director to lead the roll-out of its 'Love Your Body Club', and a head of creative com ...

Andrew Walmsley on Digital: The future is cheap

By Andew Walmsley, 27 July 11, 12:00

. Accounting and tax can come from Outright, CRM from Salesforce.com; today's start-up company can launch ...

Greater Insight: Round table

26 July 11, 10:00

As budgets tighten, disciplines in all sectors are being challenged to justify their worth to win support for the work they do, and the insight industry is no exception. Market research agencies are the traditional owners of insight, but they are being squeezed at the top end by management consultants and CRM ...

Social data tools gain traction with brands

By Nicola Clark, 21 July 11, 10:00

of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...