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L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

Ecover launches £4m brand campaign

By Loulla-Mae Eleftheriou-Smith, 09 January 12, 09:11

activity. The campaign drives consumers to a dedicated Facebook page and Ecover s CRM programme ...

L'Oreal unveils £20m online CRM campaign

By Sarah Shearman, 07 December 11, 01:45

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

L'Oréal eyes loyalty in latest Body Shop re-positioning

By Sarah Shearman, 02 August 11, 08:30

, an international CRM director to lead the roll-out of its 'Love Your Body Club', and a head of creative com ...

Power 100 Nxt Gen: Caroline Wilding, John Frieda

By Nicola Clark, 27 May 11, 11:00

digital activity, Wilding has created an integrated digital platform of social media, websites and CRM ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...