Search Results for: CRM
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Social brands: Unilever shifts focus from social media to word of mouth
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Brand Builder: Virgin Money
. ALAN GILMOUR - Head of brand, CRM and PR, Cogent Elliott (and formerly of Lloyds TSB) We have seen ...
RBS Group plans social media forum initiative for banking brands
' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its
CMOs fail to cope with real-time brand conversations, says IBM
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Barclaycard hires Ben Padley as first digital chief
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Power 100: 100 to 50
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Brand Health Check: RBS
Gilmour, now head of brand and CRM at consultancy Cogent Elliot, and former Capital One vice ... and CRM, Cogent Elliot You have to feel sorry for RBS. On the one hand, the City, the Treasury and we ...
Don't make a promise you can't keep
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
Marketing's Power 100
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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