Search Results for: CRM

Search headlines only Include Brand Republic articles

Results 1 - 10 of 44 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift ... sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Sony UK hires Cake to add focus to social media offering

By Matthew Chapman, 11 October 11, 09:01

disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...

Andrew Walmsley on Digital: The future is cheap

By Andew Walmsley, 27 July 11, 12:00

. Accounting and tax can come from Outright, CRM from Salesforce.com; today's start-up company can launch ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...