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TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift ... sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...

Digital report: Ecommerce - The great ecommerce opportunity

By Adam Woods, 11 November 11, 12:00

.' Harsh reality CRM-driven, quasi-commercial activities avoid many of the harsh realities of hardcore ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Behind the ASOS marketing machine

By Nicola Clark, 22 September 11, 08:00

in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...

Social data tools gain traction with brands

By Nicola Clark, 21 July 11, 10:00

of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...

Guess pushes for social and e-commerce combination

By Nicola, 13 July 11, 11:46

Wallet, is attempting to integrate e-commerce data with its social CRM intelligence. ... to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...

Power 100 Nxt Gen: Caroline Wilding, John Frieda

By Nicola Clark, 27 May 11, 11:00

digital activity, Wilding has created an integrated digital platform of social media, websites and CRM ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...