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L'Oréal hires former BK marketer Power

Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...

CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Bookatable.com rolls out first TV campaign

for the campaign. To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO ...

Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Don't make a promise you can't keep

of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...

Helen Edwards on Branding: Cooking up a storm

, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Costa Coffee rolls out customer loyalty card

card in stores. Meteorite will also be respon-sible for handling the CRM stra tegy for the scheme ...

Power 100 Marketers of 2009: 1-50

, with the aim of increasing its customer base through an enhanced CRM programme. In April, there was a flurry ...

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