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Why should brands worry about Europe's data protection proposals?
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
CMOs fail to cope with real-time brand conversations, says IBM
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...
The complete guide to the new age of government communications
,' he says. However, Alan Gilmour, brand and CRM director at agency Cogent Elliot, is wary ...
2011 Marketing Society Awards for Excellence: the shortlist
- Chocolate Weetabix Customer Relationship Marketing Barclaycard Freedom - CRM British Airways ...
Government targets UK brands in quest for census data
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
Don't make a promise you can't keep
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
Marketing's Power 100
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Alan Mitchell on Branding: The information exchange
virtually everything CRM managers and database marketers (and marketers generally) do. The politicians ...
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