Search Results for: CRM
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London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
Historic Twitter data opens to brands
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
TAG Heuer switches CRM strategy to boost sales
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift ... sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Masterclass: Branded content
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
L'Oreal unveils £20m online CRM campaign
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
Industry view: What does Google+ offer brands?
Google+ pages an edge. Although not a feature, the potential for social CRM linking Gmail ...
Digital report: The mobile challenge
of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...
Man City's digital growth faster than other big clubs, claims exec
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
Premium travel operator Western & Oriental in brand refresh
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
CMOs fail to cope with real-time brand conversations, says IBM
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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