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Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...

Waitrose unveils first loyalty card in strategic shift

By Gemma Charles, 25 October 11, 08:30

groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Behind the ASOS marketing machine

By Nicola Clark, 22 September 11, 08:00

in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...

Ikea hires former Thorntons marketing director Wright

By Matthew Chapman, 08 September 11, 01:58

Wright is being given the title marketing manager, but will have the same responsibilities as Crona. He will be responsible for all marketing for UK and Ireland, including advertising and digital communications and a CRM programme that includes a loyalty program of three million members. He will also ...

M&S targets 16-34 crowd with X Factor tie up

By Daniel Farey-Jones, 19 August 11, 04:25

While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...

Bonusprint returns to TV after 25-year hiatus

By Daniel Farey-Jones, 15 August 11, 12:00

The ad drives people to the Bonusprint website and will be backed up by PR and CRM activity. It will feature the new strapline "Printing your smiles since 1979" and features a sequence of real photos tracing a couple from the 1970s. The photos illustrate milestones in the couple's lives and the final ...

Social data tools gain traction with brands

By Nicola Clark, 21 July 11, 10:00

of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...