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Industry verdict: Facebook's new ad platform explained and reviewed

By Sarah Shearman, 07 March 12, 07:00

creative with their posts. Brands can send private messages to users, which could be useful for CRM ...

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Sony UK hires Cake to add focus to social media offering

By Matthew Chapman, 11 October 11, 09:01

disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...

LG Mobile head of marketing steps down

By Matthew Chapman, 13 September 11, 10:30

marketing for a year. He worked his way up at Vodafone after first joining the telecoms giant as a CRM ...

Barclaycard hires Ben Padley as first digital chief

By Sarah Shearman, 23 August 11, 08:30

Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...