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CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Marketing Society Awards for Excellence 2011: Customer relationship marketing

07 June 11, 10:00

for Customer relationship marketing: Barclaycard Freedom, CRM; British Airways, Permission to market; Sainsbury ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Profile: Sally Cowdry, marketing director at O2

By Ed Owen, 05 May 11, 12:00

. Huge banks of servers have been installed to deal with the CRM analysis. Even Clive Humby, co ...

Government targets UK brands in quest for census data

By Gemma Charles, 01 March 11, 08:30

Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...

Sony Ericsson hires TMW to lead global direct push

By Ed Owen, 22 February 11, 08:00

The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...