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Lufthansa introduces Berlin routes
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
Thomson targets gains with early £5m ad campaign
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
Premium travel operator Western & Oriental in brand refresh
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
CMOs fail to cope with real-time brand conversations, says IBM
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
National Express shifts focus to CRM
and value of its CRM programme, National Express Offers. ... The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
Power 100: 100 to 50
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
First Choice bids to own 'all-inclusive' category
First Choice high-street stores, and a CRM campaign. The all-inclusive holidays give customers ...
Eurostar launches social media campaign
will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ...
Audi marketing director Peter Duffy moves to easyJet
particular expertise in customer insight and the use of CRM, which will add real value to our business ...
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