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Taming the data deluge
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Brands and content: what's the story?
. The results are great. ' IKEA marketing team. *Source: IKEA Family live CRM survey, 2010 From ...
Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)
-to-face conversations in-store. Our own CRM solution, RetailForce, allows us to maintain interactions with our ...
Agency of the Year 2011: The Judges
Gilmour, Head of brand and CRM, Cogent Elliott Gilmour is a financial-services specialist who also ...
Direct Marketing Agency of the Year: LIDA
-performing CRM activity to date. The agency has also experienced what it refers to as a 'creative turning ...
Digital Leagues 2011
mergers have taken place in the data and digital space. CRM agency Publicis Dialog merged with direct ... of data,' says Simon McEvoy, head of planning at CRM, direct and digital agency Tangent Snowball. He ...
Greater Insight: Round table
As budgets tighten, disciplines in all sectors are being challenged to justify their worth to win support for the work they do, and the insight industry is no exception. Market research agencies are the traditional owners of insight, but they are being squeezed at the top end by management consultants and CRM ...
Power 100: 100 to 50
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Direct marketing and sales promotion leagues 2011
will enable it to tap into Digitas' digital and CRM expertise. Online growth Similarly, marketers ... CRM. The medium is proving a source of robust data, enabling agencies to offer the consumer something ...
The real digital divide
(CRM). This was overtaken by technology firms selling complex software that forced brands to focus more ... % of CRM programmes failed to deliver a return, according to IT research company Gartner. Email ...
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