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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

Top 50 Digital Consultancies

By John Owens, 24 May 12, 08:00

, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...

TBWA scoops global Four Seasons brief

By Sara Kimberley, 17 May 12, 11:25

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM ... advertising, working across its global brand, local marketing, CRM and creative design. The network ...

B&Q calls direct marketing review

By Sara Kimberley, 17 May 12, 11:25

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

The Guardian reviews direct marketing account

By Sara Kimberley, 10 May 12, 08:00

acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...

Lida appoints Nathan Gainford as managing partner

By Sara Kimberley, 27 April 12, 10:08

-Mobile. Cruickshank said: "We feel Nathan's experience in brand and integrated comms, alongside his solid CRM ...

Elvis and UM scoop Johnston accounts

By Sara Kimberley, 26 April 12, 11:20

The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...