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MARKETING MIX: Book of the week

By MONTE FIELDS, account director, charities, Claritas, 25 April 02, 12:00

, for small and medium-sized charities that are just starting out, it's a very useful and informative read. ...

SUPPLEMENT: Charities

20 June 96, 12:00

Srebrenica fell, the charity launched an emergency appeal. A script was constructed using basic information ... income decline with sponsored talk ActionAid, a leading UK Third World development charity, relies ... bottomed and will grow. The charity can now make better tactical use of the phone, while new ...

Charities 'failing to communicate'

By Ed Kemp, 16 May 07, 12:00

Despite spending millions on marketing each year, charities admit they are failing to communicate ... The 'State of the Third Sector' study revealed that nine out of 10 charities claim the public do not understand how modern charities work. The study also exposed a lack of innovation in charity marketing; 59% of the charities surveyed believe that 'charities are too cautious in their campaigning'. The research further ...

Charities unite for fundraising

06 May 04, 12:00

Mencap has joined with other leading charities to launch a fundraising consortium designed to give ... The charities will continue to work individually to secure corporate funding. The consortium is backed by Heart of the City, a fundraising initiative launched in 2000 by the Bank of England, the Corporation of London and the Financial Services Authority. ...

Charities face market saturation

By EMMA POOLE, 16 November 00, 12:00

there are too many charities doing similar work and competing with each other . ... there are too many charities doing similar work and competing with each other . The research, based on a poll of 1000 adults aged over 18 across the UK, has prompted a key debate about charity branding, duplication and accountability. It has also led to discussion about the role of the Charity Commission ...

CHARITIES: A giving relationship

By EDDIE GIBB, 04 July 96, 12:00

Charities have pioneered many of the relationship marketing techniques now being adopted ... Charities have pioneered many of the relationship marketing techniques now being adopted ... fundraisers Retailers may be making a big noise about their own loyalty schemes, but in the charity ... . Supermarkets are light years behind charities, agrees Chris Albert, executive creative director at direct ...

Charities retain faith

By Robert McLuhan, 25 September 07, 08:15

LONDON - Charities have been hit hard by declining response rates from their direct mail in recent ... Interest in charity seems to be depleting, indicative of a market affected strongly by headlines ... surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not less ... it is clear that charities still rely heavily on the medium, and some may prefer to boost volumes rather than ...

CHARITIES: Helping brands

By DAVID TEATHER, 19 December 96, 12:00

HelpAd s approach to charity offers many opportunities to products. David Teather writes ... HelpAd s approach to charity offers many opportunities to products. David Teather writes ... association with the charity. The Red Cross gets money to help pursue its work in 188 countries. So ... was the brainchild of 47-year-old Irishman, Bob Doyle, a construction surveyor by profession. He set up a charity ...

News brief: Charities predictions

07 September 05, 12:00

Action on Smoking and Health and Cancer Research UK have predicted that a third of pubs will stop serving prepared food to gain exemption from new legislation banning smoking in pubs.

Charities unite in donor appeal

By LISA CAMPBELL, 14 January 99, 12:00

Six of the country s best-known charities are linking up for the first time to create a single TV ... Six of the country s best-known charities are linking up for the first time to create a single TV commercial which encourages the public to make legacies to charities in their wills. The charities - Blue Cross, Imperial Cancer Research Fund, NSPCC, Oxfam, The RSPB and Shelter - were assembled ...