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Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

://thisisabuse.direct.gov.uk/ . The campaign has been created in partnership with charities Rape Crisis, NSPCC, Survivors Trust, Women s Aid ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA. ... Ryanair's annual charity calendar, which features images of the airline's female cabin crew ... ". O'Leary said: "We will be running ads next year featuring exclusive snaps from the 2013 charity ... else we can sell a charity calendar unless we advertise a photograph of what's in the charity calendar ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

with Help For Heroes as their official beer, which aims to raise more than 100,000 for the charity in 2012. ...

Unilever chief Paul Polman plans 'beyond CSR'

By Loulla-Mae Eleftheriou-Smith, 22 November 11, 08:30

Polman said in an interview for the Forum for the Future charity that the plan is not a CSR-type appendix , but is at the heart of Unilever s plan to double its turnover. He said: We have integrated [the plan] into our R D programmes and into our brands. All of our brands have a product and economic ...

Barnardo's in brand awareness push with 'Life Stories' campaign

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:20

Barnardo's, the children's charity, has launched a new ad campaign that explains the long ... for the charity's services by explaining the measurable positive impact of Barnardo's services and the constant ... ." In 2009, BBH launched a campaign called 'Turn Around' for Barnardo's to demonstrate the charity ...